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Develop Events

Events help showcase Nova Scotia’s culture, heritage and cuisine and inspire people to travel to and within the province. Tourism Nova Scotia offers research, coaching, programs, and marketing support to help festivals and events attract attendees.

Click to expand the headings below to learn more about our services and resources, or download the Resources for Events Handout.

Informing Event Development

Coaching, Guides and Tools

Tourism Nova Scotia's advisors can provide market research insights and coaching to help develop and enhance uniquely Nova Scotia events that have the ability to motivate travel. We also offer tools, guides, and workshops to help businesses and organizations work with events to develop packages and experiences with an event component.

Find Event and Package Development Tools

Tourism Nova Scotia Webinar Series

Practical advice to help your business or event become more competitive—from marketing to package development and business planning.

View Webinars

RADIATE Tourism Program 

Events can collaborate with Tourism Nova Scotia on packages appealing to local and Maritime travellers. Packages are listed on a seasonal NovaScotia.com 
landing pages promoted through digital marketing campaigns to highlight fall, winter, and spring offers.

Learn more 

Digital Adoption

Festivals and events may qualify for programs to help them adopt digital technologies so they can be more visible online and provide the services customers expect like online ticket sales.

Find Digital Adoption Programs

Events can register for the DigiPort online resource centre at no cost to access tools and resources to enhance things like their website, online listings, social media and digital marketing. Offered in partnership with Digital Nova Scotia, DigiPort includes webinars, workshops, programs, tip sheets, templates and one-on-one coaching from digital experts.

Register for DigiPort
 

Event Marketing

Event Listings

Create a free listing on NovaScotia.com to showcase your festival or event to the more than 7 million annual website visitors. Consider creating a package to add value for customers or work with businesses in the area to create packages featuring 
accommodations, meals or other activities. The Doers & Dreamers Travel Guide is published on NovaScotia.com as a downloadable PDF or flip book. Signature events can be included in the Don’t Miss Events section of the guide. Request your event and package listings using the online Partner Portal.

See Listing Criteria   Request a Listing 

NovaScotia.com Pages for Large Events

Large festivals and events (like Bluenose 100 for 
example) work with Tourism Nova Scotia to create a stand-alone page on NovaScotia.com that can link all individual events, packages, etc. so visitors can get an overview of the full event in one place.

Contact Michelle Sears, Digital Marketing Advisor, at michelle.sears@novascotia.ca

Digital Content Marketing Program

Events can apply to co-invest with Tourism Nova Scotia to capture quality photos and video or deliver customized digital marketing campaigns. 

Learn More 

Travel Media & Influencers

Unique events with the ability to motivate national and international travel can work with Tourism Nova Scotia to generate editorial content in publications, travel websites, and on social media. Tourism Nova Scotia can share information about events through our communication with journalists and influencers, provide media monitoring to track coverage of a specific event, or partner with events to host press trips including the event. Contact Hannah Crawford, 
Marketing Co-ordinator, at hannah.crawford@novascotia.ca.

Travel Trade

Tourism Nova Scotia can work with market ready, uniquely Nova Scotia signature events that have the capacity to offer group sales pricing to educate and advise on opportunities to develop and promote packaged holidays that include these events. Contact Hannah Crawford, Marketing Co-ordinator, at hannah.crawford@novascotia.ca.

Visitor Information Centres

Tourism Nova Scotia operates six provincial visitor information centres and a tourism contact centre. Travel counsellors are often the first point of contact for visitors planning their vacation and can offer information about festivals and events. Festivals and events can distribute brochures through the visitor information centres and some centres offer the option to display posters or add events to upcoming event boards.

See How to Distribute Brochures

Photo and Video Library

Register to access Tourism Nova Scotia’s library of photos and videos. Content can be used in marketing 
materials aimed at encouraging travel to Nova Scotia, including ads, websites, social media, and broadcasts for events.

Register to Access Digital Library

Event Highway Signs

Major events can apply to install signage on 100-series highways for up to three weeks prior to the date of the event. For more information or to apply for signage, contact Jennifer McKeane at jennifer.mckeane@novascotia.ca.

Event Research

Visitor Exit Survey

Tourism Nova Scotia conducts a Visitor Exit 
Survey every two years among out-of-province travellers who spend at least one night in Nova Scotia. This survey provides an opportunity to ask event-related questions and gain insights to inform event planning, development, and growth.
    
See the Visitor Exit Survey

Tourism Nova Scotia Online Advisory Panel

Tourism Nova Scotia maintains an online advisory panel of approximately 80,000 members, English and French speaking, from across Canada, the United States and overseas. The panel provides an excellent resource for gauging visitor preferences/interest for events. Tourism organizations have the opportunity to access it for conducting studies.
   
Learn More

Quarterly Omnibus Surveys

Tourism Nova Scotia is developing a mechanism to provide tourism organizations with the opportunity to 
submit research topics for surveys among travellers.

Contact: tourismresearch@novascotia.ca

Event Concept Evaluation

Organizations and event planners have the opportunity to test event concepts when we complete concept 
evaluation research with target markets. Tourism Nova Scotia is 
particularly interested in testing seasonal and cultural events available only in Nova Scotia. 

Contact: tourismresearch@novascotia.ca

Events Nova Scotia

Events Nova Scotia is a division of Communities, Culture Tourism and Heritage that works with communities and event organizers to attract and develop major sporting, culture and entertainment events across the province. Their work is guided by the Nova Scotia Event Strategy.

Resources include research, guides to hosting events, funding opportunities, and support to attract events and develop community event strategies.
 

Find Events Nova Scotia Resources

Regional Contacts

Reach out to the tourism development advisor for your region for assistance to identify the resources and programs that best fit your festival or event.
You can also find contact information for all our team members at https://tourismns.ca/staff-directory.

Erin Hume
Tourism Development Advisor
Regional contact for: Halifax, South Shore, Eastern Shore
902-717-4831
erin.hume@novascotia.ca 

Judy Lynch
Tourism Development Advisor
Regional contact for: Cape Breton, Bay of Fundy & Annapolis Valley (Maitland to Weymouth areas), Yarmouth & Acadian Shores
902-790-3448
judy.lynch@novascotia.ca

Katherine Wadden
Tourism Development Advisor
Regional contact for: Northumberland Shore, Bay of Fundy (Amherst to Truro area) 
902-798-7339
katherine.wadden@novascotia.ca