Digital Adoption Programs
Digital adoption has accelerated in the last two years and the majority of travellers are now researching and booking their trips online. To be competitive, tourism operators need to have a strong online presence and offer the services customers expect, like online booking.
Since 2020, Tourism Nova Scotia has been working with Digital Nova Scotia to offer programming to help tourism businesses and organizations improve their digital marketing and online presence. See the links below to access the programs and services available to help you with website development and enhancement, search engine optimization, social media strategy and content, digital marketing, and more!
On March 2, 2022, the Province announced an additional $1 million to help tourism operators and event managers with digital adoption. This funding will be used to extend programs Tourism Nova Scotia offers in partnership with Digital Nova Scotia, which will be listed on this page and shared through the inTouch industry newsletter.
Digital Adoption Programs for Tourism Businesses
DigiPort Online Resource Centre
DigiPort is an online resource centre where you can connect with qualified digital service providers for one-on-one support and access articles, videos, tip sheets, webinars and more to help you be more visible online, reach more potential customers, and close the sale. There is no cost to register for DigiPort.
Tourism Digital Assistance Program - Tourism Operators
Increase your visibility online and provide the services customers expect, like online booking. Tourism Nova Scotia in partnership with Digital Nova Scotia will connect you with a qualified digital consultant to receive up to $5,000 in services to enhance or develop effective digital marketing or e-commerce tools.
Tourism Digital Assistance Program - Communities
Eligible communities can receive up to $15,000 in services from qualified digital consultants to help overcome gaps in their digital marketing and online services to better promote their tourism products and attract travellers. Eligible activities include website design, search engine optimization, digital marketing strategy, social media management, content development, and website analytics.
Digital Tune-up Pilot Program
Give your online presence a tune-up with expert advice from a digital consultant. The Digital Tune-up Pilot Program provides an audit of your websites and digital marketing channels and recommendations to help you be more visible online and connect with potential customers.
Search Engine Optimization Course
Work with a qualified consultant through the Search Engine Optimization (SEO) Course to learn the basics of SEO and develop a strategy to make your website more visible to potential customers. Implement strategies to get your website higher in the search results on search engines like Google, Yahoo and Bing.
Social Media Management Program
Work with a qualified consultant through the Social Media Management Program to develop and implement a social media action plan to engage with potential customers and encourage them to support your business. Build your skills so you can create and plan social media content that will keep your momentum going.
Lights, Camera, Action Pilot Program
Create quality images to capture the attention of potential customers. Through the Lights, Camera, Action pilot program, Tourism Nova Scotia and Digital Nova Scotia will connect you with a qualified photographer to help you showcase what you offer travellers and improve your digital marketing.
About our Partner
Digital Nova Scotia is the industry association for Nova Scotia’s $2.5 billion ICT and digital technologies sector, representing over 230 members, including start-ups, small and medium enterprises, multinational corporations, government, post-secondary institutions, and more.