Skip to main content
Dining on the Ocean Floor, Flying Apron Inn and Cookery, Burntcoat Head Park, Nova Scotia

Experience Development

The experience development team is focused on the development of new world-class experiences, primarily in partnership with the private sector. Strong emphasis is placed on using market research and insights to initiate and influence development of experiences that will appeal to our target visitors.

Unique, authentic experiences distinguish Nova Scotia from other travel destinations. Through crafted experiential tourism opportunities, our visitors are provided with unique, entertaining, and/or educational activities that make it possible for them to have a personal connection to Nova Scotia and its people. It's about visitors becoming active participants, trying a new skill, learning about who we are or how we live, or challenging themselves. It is about meeting the locals – the chefs, fishers, farmers, artisans, guides, musicians, storytellers, and people in our communities across the province that have a special skill to share or an interesting story to tell and who help make Nova Scotia a great place to live and visit.

To create or enhance an experience, collaborate with us through the award-winning World-class Experience EXCELLerator Program, or access the Nova Scotia Experience Toolkit, a series of five videos and tip sheets. Review our experience criteria and use these additional resources as you develop new experiences to help grow your business:

To inquire about experience development, please contact the experience development team:

Heather Yule
Manager, Experience Development
T: 902-471-5304

Erin Hume (currently on leave)
Tourism Development Advisor
T: 902-717-4831

Melanie Lowe
Tourism Development Advisor
T: 902-790-2379

Katherine Wadden
Tourism Development Advisor
T: 902-798-7339

Judy Lynch
Tourism Development Advisor
T. 902-790-3448