As Tourism Nova Scotia’s Director of Sector Development, Darlene is responsible for tourism experience development and sector development initiatives aimed at improving Nova Scotia’s competitiveness as a tourism destination.

With over two decades of tourism experience, Darlene has extensive experience working with organizations, businesses and communities to ensure the growth, market-readiness and sustainability of Nova Scotia’s tourism products and experiences.

Darlene began her career with Industry Canada in the regional tourism office responsible for implementing federal–provincial tourism development agreements and leading sector development initiatives. In 1995, she joined the provincial tourism department as a tourism development officer and later advanced her career by working in other branches of government with a focus on tourism product development. Darlene has a degree in Science from Dalhousie University (1988), and a degree in Tourism & Hospitality Management (1992) from Mount Saint Vincent University.

Kelli has led Tourism Nova Scotia’s communications team since 2016 and is responsible for managing and directing internal and external corporate communications activities.

Kelli joined the provincial tourism organization in 2013 and worked for three years as the manager of industry partnerships. Prior to this, she spent 10 years as marketing manager with Nova Scotia Business Inc. where much of her work was focused on marketing to support export development initiatives and the attraction of new businesses to Nova Scotia. Early in her career she spent 7 years working in marketing communications roles with Maritime Life Assurance Company, Blue Cross and the Central Regional Health Board.

Kelli holds a Bachelor of Public Relations Degree (1998) from Mount Saint University.

As Director, Research and Policy, Anna leads Tourism Nova Scotia’s research programs to support evidence-based decision making across the organization. She also leads key corporate initiatives, including strategic and business planning, and TNS’ performance measurement.
 
Anna joined Tourism Nova Scotia in May 2014, a natural extension to her more than 20 years of experience in leveraging market research to inform strategic decision making. Most recently, Anna worked with Efficiency Nova Scotia, where she developed the organization’s market research practice.
 
Anna holds a Bachelor of Commerce degree from Mount Allison University.