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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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Rendez-vous Canada May 26-29, 2026 Canada's Signature International Tourism Marketplace

Nova Scotia Tourism Businesses Connect with Global Buyers at Rendez-vous Canada

Nova Scotia tourism businesses connect with global buyers at Rendez-vous Canada, building partnerships, boosting export growth and opening doors to year-round visitation across international markets.

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Photo of a pamphlet in someone's hand

New ACAT Research Highlights Travel Intentions and Opportunities in the US Northeast Market

New ACAT research explores how travellers from the US Northeast are making vacation decisions and what motivates interest in Nova Scotia and Atlantic Canada travel experiences.

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Community information centre at Pictou Waterfront. Two people standing in the doorway and looking at the camera.

Community Visitor Information Centres Connect Travellers with Nova Scotia Experiences

Community visitor information centres welcome travellers across Nova Scotia, connecting visitors with local experiences while supporting tourism businesses, communities and regional trip planning.

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Three people in kayaks paddling side by side in the water near an island.

Research Partnership – Gain Deeper Insight into Your Target Travellers

Partner with Tourism Nova Scotia to better understand past visitor perspectives on topics that matter to your business or organization. Apply by Friday, July 10, 2026.

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A picture of the church at the Highland Village in Nova Scotia.

Celebrating Resilience: Gaelic Nova Scotia Month at 30

Celebrate Gaelic Nova Scotia Month’s 30th year—honouring resilience while creating authentic cultural experiences that inspire visitors to connect and return. See the Digital Content Marketing Program's Highland Village video.

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Two people chatting at a table in a private library.

Emergency Preparedness Week May 3-9, 2026

Exceptional service during emergencies builds trust, reassures visitors and ensures Nova Scotia remains a destination guests return to time and again.

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A soldier in Highland Dress shows visitors how to prepare a musket.

Get One-on-One Support and Unlock Opportunities to Attract International Travellers

The EXPORT Travel Trade Program provides personalized coaching or support for attending marketplaces, helping businesses establish sales partnerships with tour operators and travel agents.

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Minister Dave Ritcey joins the NS delegation at RVC in Winnipeg. Two people seated at a table for two for a business meeting at a conference.

National Tourism Week: Supporting Growth and Showcasing Nova Scotia

Honourable Dave Ritcey, Minister of Communities, Culture, Tourism and Heritage for the Province of Nova Scotia celebrates the Nova Scotia tourism industry sector this National Tourism Week in Canada.

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Tourism Performance Indicators January to December 2025.

Nova Scotia tourism revenues reach $3.7 billion in 2025

See full-year tourism statistics for 2025, including visitation, accommodation sales and tourism revenues.

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