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Key Tourism Performance Indicators

Tourism Nova Scotia gathers and reports tourism statistics on behalf of the tourism industry. These statistics help inform our decision-making, help describe visitors to Nova Scotia, and can be used by tourism businesses and organizations for planning and business development. As tourism indicators are compiled from several sources, data becomes available at different times. Tourism Nova Scotia reports the most up-to-date statistics available so reporting timelines for each indicator may differ.

See Full Tourism Performance Indicators YTD July 2021

See Full Tourism Performance Indicators January - December 2020

June 2021 Accommodations Activity in Nova Scotia

In the month of June 2021, accommodations operators report 103,000 room nights sold. That represents a 45% improvement over June 2020 (a difference of 32,000 room nights sold), and a 63% decline from June 2019 (a difference of 178,000 room nights sold). 

Accommodations operators across the province report 507,000 room nights sold year-to-date June 2021. That represents a 2% decline from the same year-to-date period in 2020 (a difference of 11,000 room nights sold), and a 53% decline compared with the same period in 2019 (a difference of 578,000 room nights sold).

On a regional basis, only two regions continue to experience year-to-date declines in room nights sold, with Halifax down 20% and Eastern Shore down 14% compared with the same period in 2020.

All regions have fewer room nights sold compared with the same period in 2019, with the largest declines being in Halifax (down 61%) and Eastern Shore (down 60%). 


Nova Scotia Room Nights Sold (TNS Accommodations Database):

Bar graph comparing room nights sold YTD June 2021 with 2020 and 2019.
 

 

July 2021 Sharing Economy Platforms Activity

According to AirDNA data, there were 179,000 room nights booked through sharing economy platforms year-to-date July 2021, an increase of 5% compared with the same period in 2020. In the month of July, there were 54,000 room nights were booked through sharing economy platforms, up by 9% compared with the same month in 2020.

Relative to 2019, room night sales year-to-date July 2021 declined 24% compared with the same period in 2019 and were down 35% in the month of July compared with July 2019.

Room Nights Booked Through Sharing Economy Platforms:
Bar graph comparing room nights booked through sharing economy platforms YTD July 2021 with 2020 and 2019.

June 2021 Average Room Rate

According to the latest data from the CBRE Hotels National Market Report, the average room rate for Nova Scotia accommodations is $94 year-to-date June 2021, a decline of 20% from the same period in 2020, and a decline of 32% compared with the same period in 2019.

Falling average room rates resulting from the COVID-19 pandemic have been most pronounced in the Halifax Regional Municipality. Year-to-date June 2021, the average room rate in HRM is $91 (a decline of 25% from the same period in 2020) as compared to the average room rate of $100 in the rest of Nova Scotia (a decline of only 8% from the same period in 2020).

For the month of June 2021, the provincial average room rate was $95, down 6% from June 2020 and down 39% from June 2019.

July 2021 Passenger Enplanements at Halifax Stanfield International Airport

While passenger enplanements are not representative of visitation to Nova Scotia, they reflect passenger traffic (both Nova Scotians and non-resident visitors boarding aircraft) at the Halifax airport, which is a good indicator of how travel to Nova Scotia is being affected by the pandemic.

In July 2021 enplanements reached 37,000, an increase of 83% compared with July 2020 – reflecting the increase in air traffic this summer over last summer. Year-to-date (January to July), enplanements totalled 102,000, a decline of 73% compared with the same period in 2020. 

Relative to 2019, enplanements were down 83% in July compared with July 2019, and were down 91% year to date 2021 compared with the same period in 2019.


Passenger Enplanements at the Halifax Stanfield International Airport:

Bar graph comparing passenger enplanements at Halifax International Airport YTD July 2021 with 2020 and 2019.

Tourism statistics are compiled from a variety of sources, including:

  • In-person surveys administered to passengers at the Halifax Stanfield International Airport
  • Motor vehicle enumeration at the Nova Scotia – New Brunswick border
  • Passenger information from ferry operators
  • The Nova Scotia Visitor Exit Survey
  • Operator accommodation occupancy reports
  • Cruise passenger data from Halifax Port Authority and Sydney Ports Corporation
  • Data from Halifax International Airport Authority
  • Attendance data from select tourism operators
  • Room rate data from CBRE Limited
  • Visitor data from provincial and community visitor information centres
  • Data collected by AirDNA regarding room night bookings through sharing economy platforms

These statistics reflect the combined efforts of tourism businesses, organizations, communities, and governments, and include activities by both Nova Scotians and non-resident visitors. There are many factors that contribute to tourism industry performance including events, weather, gas prices, air capacity, currency fluctuations, geo-political circumstances, and industry initiatives such as marketing. Tourism Nova Scotia is just one organization among many contributing to tourism growth. We support tourism growth through marketing in key national and international markets, support for experience and business development, and visitor servicing. For more information about Tourism Nova Scotia's strategy and performance, please see Plans & Reports.