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inTouch Blog

Our inTouch blog is a great way to stay up-to-date with the latest news and information on Tourism Nova Scotia’s initiatives. This informative blog allows us to share resources and ideas to help grow tourism in Nova Scotia. Stay current on our partnership opportunities, programs, activities, inspiring success stories, and more.

Browse our previous blog posts and subscribe to start receiving our inTouch newsletter. 

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Campgrounds Can Reopen as of June 5 Following Public Health Protocols

Friday, May 29, 2020

Update on public health directives for campgrounds.

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Planning for Reopening Businesses in Nova Scotia

Thursday, May 28, 2020

The province has announced next steps and resources for reopening businesses in Nova Scotia.

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#TNSHereToHelp - Stephanie Wadden

Thursday, May 28, 2020

Stephanie Wadden, Digital Marketing Coordinator is here to help you create compelling listings for your business, experience, event or package so you can connect with potential customers.

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#TNSHereToHelp: Jennifer McKeane

Thursday, May 28, 2020

Jennifer McKeane, Tourism Development Advisor, is here to help you start or expand your tourism business.

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Destination Canada Releases Weekly Survey of Canadians’ Feelings About Welcoming Visitors

Thursday, May 28, 2020

See a summary of Destination Canada’s Resident Sentiment Survey update.

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Webinar: Promote Your Business or Community with Tourism Nova Scotia

Thursday, May 28, 2020

Find out how to work with Tourism Nova Scotia to promote your business or community to travellers.

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Documentary Highlights Hard Work and Success of Cape Breton Tourism Businesses

Wednesday, May 27, 2020

The Cabot Trail: A Documentary Film follows six Cape Breton adventure tourism operators. Proceeds from the film go toward the featured businesses who have been impacted by the COVID-19 pandemic.

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Celebrating Innovation and Resiliency During Tourism Week 2020

Tuesday, May 26, 2020

Annual week honouring Canada’s tourism operators runs virtually May 24-30, 2020.

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Webinar: Resetting Your Marketing Strategy

Thursday, May 21, 2020

Develop a marketing strategy now so you can be ready to connect with customers following COVID-19.

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Tourism Nova Scotia is Here to Help

Thursday, May 21, 2020

Follow our #TNSHeretoHelp Campaign to see how Tourism Nova Scotia staff can assist your tourism business or organization.

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Letter from Melanie Joly, Minister of Economic Development and Official Languages

Thursday, May 21, 2020

Read Minister Joly’s message to the tourism industry regarding COVID-19.

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Short-term Rental Property Tax Assessment Regulations

Thursday, May 21, 2020

The Department of Municipal Affairs and Housing has put in place regulations to provide clarity on what a short-term rental is for property taxation purposes under the Assessment Act.

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New federal government support for local small-medium businesses and organizations impacted by COVID-19

Thursday, May 14, 2020

Businesses and organizations across Atlantic Canada unable to access existing federal relief measures can now apply for funding under new initiative.

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New Virtual Business Support Hub

Thursday, May 14, 2020

The provincial government and Nova Scotia Community College are partnering to offer online counselling to connect small businesses with financing, training, and resources.

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International Travel Stories Keeping Nova Scotia Top of Mind for Post-Pandemic Travel Plans

Thursday, May 14, 2020

See some of the travel stories that are keeping travellers’ dreaming about vacationing in Nova Scotia while they stay safe at home during the COVID-19 pandemic.

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Upcoming Webinar: Sales Planning for COVID-19 Recovery

Wednesday, May 13, 2020

Eva Gutsche from STEM Consulting will lead you through developing a sales and marketing plan to steer your business through COVID-19 recovery. Join the webinar at no cost on May 21.

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Webinar: Why Search Engine Optimization is More Important Than Ever

Wednesday, May 13, 2020

Join us on May 20 to learn how to make it easier for your customers to find you when they are searching online.

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TNS boosting awareness of takeout, delivery and online shopping initiatives during COVID-19

Tuesday, May 5, 2020

Tourism Nova Scotia is teaming up with organizations throughout the province to support local businesses offering take-out, delivery and online shopping during the pandemic.

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Upcoming Webinar: Building Connection with Your Customers Through Social Media – Part 1

Friday, May 1, 2020

As part of our free weekly webinar series, we’ll be exploring how to use social media to connect with customers during the COVID-19 pandemic. Join us on Thursday, May 14.

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Webinar: Ramping Up as The Curve Flattens: Adapting Your Business and Staff to Customer Expectations

Friday, May 1, 2020

Join Tourism Nova Scotia on Thursday, May 7 for a webinar on how to connect with customers and adapt your business to the changes in the travel industry resulting from COVID-19. No cost to participate.

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Update to COVID-19 Public Health Restrictions for Campgrounds

Friday, May 1, 2020

Update on restrictions related to COVID-19 for campgrounds.

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Nova Scotia Easing some COVID-19 Restrictions on Outdoor and Recreational Activities

Friday, May 1, 2020

Get the latest information about public health measures and restrictions related to COVID-19 and how they may relate to your business.

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COVID-19 Tourism Recovery Research and Marketing Approach

Wednesday, April 29, 2020

Tourism Nova Scotia is sharing research on potential post-COVID-19 tourism recovery scenarios and our phased provincial marketing approach to support the tourism industry.

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Update to Tourism Nova Scotia’s Photo and Video Library

Wednesday, April 29, 2020

If you’re a regular user of our digital library, there are some updates you need to know about. If you aren’t using the library, learn more about how to access high-quality photos and videos to help promote travel to Nova Scotia.

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Government Support for Businesses During COVID-19

Tuesday, April 28, 2020

See the most recent list of government programs and resources to help businesses manage during the pandemic.

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Nova Scotia – Still Together video encourages Nova Scotians to stay sociable while staying home and staying safe

Tuesday, April 28, 2020

A new video shares Nova Scotia's spirit of community and support for one another while following public health protocols during the COVID-19 pandemic.

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Free Webinar: Top 5 Free or Low-Cost Ways to Get Your Online Presence in Order

Monday, April 27, 2020

Join us for the second webinar in our series on Thursday, April 30 for advice from Alison K Consulting to help you enhance your online presence.

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Inspirational and Innovative Industry News

Monday, April 27, 2020

Tourism Nova Scotia has launched a new webpage to share stories about how tourism businesses are adapting in light of the COVID-19 pandemic and the creative ways they are supporting their communities.

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Tourism Nova Scotia Webinar Series Offers Tools to Navigate COVID-19 and Strengthen Tourism Businesses

Thursday, April 16, 2020

Tourism Nova Scotia is launching a weekly series of webinars that will give tourism businesses tools to adapt and be ready to open following COVID-19.

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2019 Tourism Statistics Now Available

Thursday, April 16, 2020

Full year 2019 tourism performance statistics are now available on tourismns.ca.

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Tourism Contact Centre Update

Tuesday, April 14, 2020

TNS Tourism Contact Centre team to resume trip counselling services to travellers by phone.

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Public Health Orders Campgrounds to Close

Thursday, April 9, 2020

All private campgrounds are required to close until at least May 1. The public health order will be reassessed at that time.

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Dine & Stay Home Initiative Supporting Local Food and Beverage Businesses Impacted by COVID-19

Friday, April 3, 2020

A new initiative by Discover Halifax and the Restaurant Association of Nova Scotia and partners invites people to support Halifax restaurants in a safe manner during COVID-19.

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Destination Canada Webinar with Hon. Melanie Joly, Minister of Economic Development and Official Languages

Friday, April 3, 2020

Destination Canada has released its second webinar update on COVID-19.

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Federal Government Announces New Measures to Support Businesses

Saturday, March 28, 2020

The federal government is offering an up to 75 per cent wage subsidy for qualifying businesses as well as other supports to help address challenges for businesses related to COVID-19.

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Province of Nova Scotia Support for Businesses Impacted by COVID-19

Saturday, March 28, 2020

The provincial government has announced new supports for businesses, including the Small Business Rental Deferral Guarantee Program.

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New Criteria for Working with Tourism Nova Scotia Effective April 1

Thursday, March 26, 2020

Important update regarding eligibility criteria for promoting your business in the Doers & Dreamers Guide, visitor information centres, and on NovaScotia.com.

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Nova Scotia Department of Business Update on COVID-19

Thursday, March 26, 2020

Information for businesses from the Department of Business regarding COVID-19.

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TIANS Tourism Strong Digital Hub Launch

Thursday, March 26, 2020

The Tourism Industry Association of Nova Scotia has launched a new digital hub to support industry during COVID-19.

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Webinars – Managing the Impacts of COVID-19

Thursday, March 26, 2020

The Business Development Bank of Canada and Destination Canada have released webinars with useful information to help you manage the impacts of COVID-19 for your business.

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Yarmouth Provincial Visitor Information Centre to become COVID-19 External Primary Assessment Centre

Thursday, March 26, 2020

The Nova Scotia Health Authority (NSHA) is transforming the Yarmouth Visitor Information Centre into a temporary COVID-19 External Primary Assessment Centre.

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Frequently Asked Questions about COVID-19 and Tourism

Tuesday, March 24, 2020

Find answers to frequently asked questions for tourism businesses regarding COVID-19.

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Message from Tourism Nova Scotia CEO Michele Saran

Friday, March 20, 2020

Update from Tourism Nova Scotia CEO Michele Saran regarding COVID-19 (Coronavirus).

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New COVID-19 Webinar for Tourism Industry

Thursday, March 19, 2020

Learn about Destination Canada’s approach for the future and federal support initiatives for the tourism sector.

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Rendez-vous Canada Cancelled for 2020 – See Destination Canada’s Next Steps to Support Tourism Operators

Tuesday, March 17, 2020

Information from Destination Canada about Rendez-vous Canada and next steps to support Canada’s tourism industry.

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Provincial Visitor Information Centres to Close Until Further Notice

Sunday, March 15, 2020

Year-round visitor information centres at Amherst and the Halifax Stanfield International Airport, as well as the tourism contact centre closing until further notice.

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COVID-19 (Coronavirus) Update

Friday, March 13, 2020

Get the latest information about COVID-19 and resources for industry partners, stakeholders and visitors.

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Accommodations Regulations: What You Need to Know

Wednesday, February 26, 2020

Get the latest information about upcoming changes to accommodations regulations.

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Nova Scotia Tourism Businesses in the Spotlight

Thursday, February 20, 2020

From sold- out experiences to national awards, Nova Scotia’s tourism industry is making headlines!

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Workshop: Grow Your Business with Experiences

Thursday, February 20, 2020

Learn about opportunities to expand your tourism business by creating experiences that attract customers. Join us on March 5 at the Fundy Geological Museum.

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2019 Novel Coronavirus Update

Wednesday, February 12, 2020

Tourism Nova Scotia is actively monitoring the novel coronavirus. See our update.

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Workshop: Building Your Business with Overseas and US Visitors

Friday, February 7, 2020

Join us for a workshop on March 10 in Yarmouth to discover how you can grow your business by working with travel agents and tour operators to attract visitors from international markets. Registration required.

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UK Region Looks to Nova Scotia for Best Practices in Culinary Tourism

Friday, January 31, 2020

A team from Yorkshire, UK, visited Nova Scotia looking for best practices for leveraging lobster to encourage longer stays and more spending by visitors.

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Nova Scotia to Celebrate First Official Lobster Day on February 28

Thursday, January 30, 2020

The province has proclaimed February 28 as Nova Scotia Lobster Day.

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Important Notice for Accommodation Operators Regarding Accommodations Licensing

Thursday, January 30, 2020

An important update regarding tourism accommodations licensing.

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Communities, Culture and Heritage Accepting Applications for Festival and Events Program

Tuesday, January 28, 2020

The deadline to apply for the Festival & Community Event Development Program is February 28.

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Grab Visitors’ Attention with a VIC Digital Ad

Monday, January 27, 2020

Book now! Limited advertising spaces are available on the digital screens in provincial visitor information centres.

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Parks Canada Attracting Visitors with Exciting New Opportunities to Explore Nature and History

Friday, January 24, 2020

Parks Canada is working with industry partners to bring history to life and give access to some of Nova Scotia’s most exclusive sites, like Georges Island.

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Successful Bluenose II Sailing Tour Generates Excitement About Nova Scotia’s Marine Heritage

Tuesday, January 21, 2020

Bluenose II visited Quebec, Ontario and the US in 2019, welcoming thousands of visitors on its decks and generating media buzz.

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WestJet Launches Another Direct Flight Between the UK and Halifax

Friday, January 17, 2020

WestJet will offer a new seasonal direct flight between Halifax and Manchester beginning June 2020.

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Exciting Changes Coming to NovaScotia.com

Friday, January 17, 2020

We’re about to launch a new NovaScotia.com website designed to inspire even more people to book a vacation in Nova Scotia!

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Workshop: Grow Your Business with Experiences

Thursday, January 16, 2020

Learn about opportunities to expand your tourism business by creating experiences that attract customers. February 12 at the Fundy Geological Museum.

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Business Opportunities at Nova Scotia Provincial Parks

Wednesday, January 15, 2020

The province is welcoming applications for activity-focused businesses to offer services at provincially-operated parks for the 2020 season.

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Tourism Nova Scotia’s Highlights for 2019

Thursday, December 19, 2019

Awards, partnerships, investments and more – see why 2019 was a fantastic year for tourism in Nova Scotia.

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October Tourism Performance Statistics Now Available

Thursday, December 19, 2019

Tourism Nova Scotia has posted tourism performance indicators for October 2019.

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Tips for Getting More Views, Likes, Clicks, Shares on Your Social Advertising

Wednesday, December 18, 2019

Our marketing experts share ways to create, deliver and measure effective social media content and improve engagement.

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Province Sells Digby Pines Golf Resort and Spa

Wednesday, December 18, 2019

New private owners of Digby Pines Golf Resort and Spa planning significant upgrades to create a year-round tourism destination.

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Travel Lemming readers declare Nova Scotia among top 5 places to travel in 2020

Tuesday, December 17, 2019

Thousands of readers cast ballots in Travel Lemming’s Reader Awards, voting Nova Scotia one of the top five places to travel next year.

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Use the Nova Scotia Experience Toolkit to Create Unique Experiences and Grow your Business

Monday, December 9, 2019

Access Tourism Nova Scotia’s brand-new Nova Scotia Experience Toolkit and learn about developing and delivering new experiences to set yourself apart from the competition, create more demand for your business, and connect with your best customers.

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Learn More About Nova Scotia’s Target Markets and Marketing Opportunities for Your Business

Monday, December 9, 2019

Tourism Nova Scotia’s updated market insights provide information about visitors from our key markets and opportunities for you to grow your business in those markets.

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Apply Now! Work with TNS to Attract New Customers Through the EXCELLerator Program

Friday, December 6, 2019

Create Nova Scotia’s next amazing travel experience through the award-winning World-class Experience EXCELLerator Program. Deadline to apply is February 3, 2020.

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Digital Content Marketing Program Helps You Connect with Potential Customers Online

Friday, December 6, 2019

Apply now to partner with Tourism Nova Scotia to create engaging content and a customized digital marketing campaign to connect with more potential customers. Application deadline is January 6, 2020.

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Tourism Nova Scotia shares advice and resources at 2019 Tourism Summit

Thursday, December 5, 2019

Check out Tourism Nova Scotia’s conference presentations and staff directory.

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Nova Scotia to Welcome Direct Flights from China in 2020

Thursday, December 5, 2019

China Southern Airlines will fly from the city of Guangzhou to Halifax in the fall of 2020, bringing hundreds of tourists to Nova Scotia on two direct charter flights.

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Nova Scotia Welcomes More Than 1.2 Million Visitors in Summer 2019

Friday, November 29, 2019

Tourism performance statistics up to the end of September are now available at tourismns.ca

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Advertising Opportunity in Provincial Visitor Information Centres

Thursday, November 28, 2019

Promote your tourism business in 2020 through Tourism Nova Scotia’s Digital Screen Advertising Program. Space is limited, so book now!

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Ask the Experts – Google Marketing Gurus Offering Hands-on Support at Tourism Summit

Monday, November 25, 2019

The Google Help Desk at the Tourism Summit is an opportunity to get free personalized marketing advice from experts at Google Canada. Register now!

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Tourism Nova Scotia Wins National Innovation Award

Thursday, November 21, 2019

The World-class Experience EXCELLerator Program receives national recognition for innovative partnership approach to creating compelling new travel experiences.

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Charting the Future: 2019 Tourism Summit Offers Insights to Help You Excel in an Evolving Tourism Industry

Friday, November 8, 2019

The 2019 Tourism Summit takes place December 1-3 in Halifax. See what’s on the agenda that could help support your business growth and register today!

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Place Your Ad in the 2020 Doers & Dreamers Guide or on NovaScotia.com

Friday, November 8, 2019

Book your ad now! The deadline to submit ads for the 2020 Doers & Dreamers Guide is November 30.

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Reminder: Provincial Visitor Information Centres Operating on Winter Schedules

Friday, November 8, 2019

Provincial visitor information centres have begun operating on their winter schedules. Here’s a look at dates and hours for winter 2019-20.

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Have Your Say: Provincial Government Survey on Short-term Rental Regulations

Friday, November 8, 2019

The Department of Business is seeking feedback on new provincial rules for short-term rentals. Deadline to participate is November 20.

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Travel Influencers Name Nova Scotia the Top Place to Visit in 2020 in the US and Canada

Tuesday, November 5, 2019

See why the world’s best-travelled bloggers chose Nova Scotia as the #1 destination in the US and Canada for 2020 in the Travel Lemming Emerging Destination Awards.

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Market Your Business to the World at Rendez-vous Canada

Friday, November 1, 2019

Nova Scotia tourism operators have an opportunity to connect with national and international travel buyers who can help drive visitation to your business at Canada’s largest travel marketplace from May 5-8, 2020.

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August Tourism Performance Statistics Now Available

Thursday, October 31, 2019

Tourism Nova Scotia has posted tourism performance indicators for August 2019.

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Book Your Ad in the Doers & Dreamers Travel Guide

Thursday, October 31, 2019

Act fast to secure your ad in the 2020 Doers & Dreamers Guide and on NovaScotia.com. Space is limited.

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Free Webinars: Sales and Marketing Strategies to Attract International Visitors

Wednesday, October 30, 2019

Two upcoming webinars will explore best practices for working with travel agents, tour guides and online travel agencies to attract international visitors.

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Unique, Quality Accommodations - A Game Changer Opportunity for Nova Scotia 

Tuesday, October 22, 2019

See how accommodation business are responding to Nova Scotia’s rapidly evolving tourism industry—and how you can too.

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m5 Marketing Communications Selected as Tourism Nova Scotia’s New Marketing Agency

Tuesday, October 22, 2019

m5 Marketing Communications is partnering with Tourism Nova Scotia to promote Nova Scotia as world-class vacation destination.

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Workshop: Building Your Business with Overseas Visitors

Friday, October 11, 2019

Join Tourism Nova Scotia for a workshop on how to build your business with US and overseas visitors on Thursday, November 14 in Yarmouth. Register today!

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World-class Experience EXCELLerator Program Up for Tourism Innovation Award

Thursday, October 10, 2019

The Tourism Industry Association of Canada has announced that the World-class Experience EXCELLerator Program is one of three finalists for a Canadian Tourism Award.

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Atlantic Canada Showcase Coming to Nova Scotia in 2021

Thursday, October 10, 2019

Get ready to promote your tourism business to national and international tour operators and travel agents at Atlantic Canada Showcase in 2021.

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Creating Authentic Experiences - A Workshop with Tourism Nova Scotia and Black Business Initiative

Wednesday, October 9, 2019

Join Tourism Nova Scotia and Black Business Initiative for a free workshop on creating authentic travel experiences on October 22. Register by October 18.

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Condé Nast Traveler Names Cape Breton Island the #1 Island Destination in the Americas

Wednesday, October 9, 2019

Cape Breton Island ranks as the #1 island in the Americas in the 2019 Readers Choice Awards, as voted on by over 600,000 readers worldwide.

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Advertising Opportunities: Promote Your Business through Tourism Nova Scotia

Monday, October 7, 2019

Advertise your tourism business in the 2020 Doers & Dreamers Guide or promote your business listing on NovaScotia.com. The deadline to book your ad is November 30.

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Marketing Partnership Program Helping Businesses Reach More Travellers Online

Tuesday, September 24, 2019

Meet the tourism businesses and organizations working with Tourism Nova Scotia through the 2019 Digital Content Marketing Program.

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Responding to TripAdvisor Reviews Helps Boost Your Online Reputation

Tuesday, September 24, 2019

Responding to TripAdvisor reviews shows customers you care and can even help boost your ratings.

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July Tourism Performance Statistics Now Available

Monday, September 23, 2019

Tourism Nova Scotia has posted tourism performance indicators for July 2019.

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Nominations Open for Crystal Tourism Awards of Excellence

Monday, September 23, 2019

TIANS invites you to nominate an outstanding tourism business or professional for a Crystal Tourism Award of Excellence.

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Deadline for 2020 Doers & Dreamers Guide listing updates is September 27

Tuesday, September 17, 2019

It’s time to update your business listing for the travel guide and NovaScotia.com. The travel guide listing update deadline is September 27.

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