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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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A group of four people sitting at a table saying 'Cheers".

Time to Update Your 2026 Business Listing on NovaScotia.com

Tourism Nova Scotia is now gathering updates for 2026 business listings on NovaScotia.com and in the digital Doers & Dreamers Guide.

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Airplane landing on the runway

New horizons for Atlantic Canada: WestJet expands transatlantic and domestic network from Halifax Stanfield International Airport

WestJet’s expanded European and U.S. routes strengthen Halifax’s position as Canada’s Atlantic gateway and open new opportunities for Nova Scotia’s tourism and business sectors.

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Image of Keltic Lodge with text saying Generative AI Search Playbook

Introducing the Generative AI Search Playbook

Destination Canada’s new Generative AI Search Playbook helps tourism operators understand the changing world of AI-powered search and how to stay visible as travellers plan their trips.

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Three people back standing next to a bike

New Way to Access Tourism Nova Scotia’s Photo and Video Library

Access Tourism Nova Scotia’s new MediaValet digital content library to explore thousands of photo and video assets that showcase the province’s diverse experiences and attractions.

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A Meta ad for the Pre-Holiday Christmas Campaign for Tourism Nova Scotia.

2025 Pre-Holiday Marketing Campaign

Tourism Nova Scotia is kicking off the season with a pre-holiday marketing campaign designed to spark travel inspiration across Atlantic Canada.

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A white and blue logo invitation with two people taking a picture during the Fall

You’re Invited – Nova Scotia Tourism Sector Strategic Plan – Antigonish Regional Session

Join the conversation on how to drive sustainable year-round tourism growth in Antigonish in line with the Nova Scotia Tourism Sector Strategic Plan on Thursday, November 20.

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Victoria County sessions on How to Navigate Funding Opportunities with the Government.

Victoria County and CCTH present: How to Navigate Funding Opportunities

The sessions aim to answer the following questions: What programs exist? What are the deadlines? Would our organization’s project be eligible for funding? What is the best route to take? Join us to learn more!

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Webinar Graphic indicating an event on December 4, 2025 for learning about digital advertising.

Webinar: Winning with Digital Ads

Join us December 4, 2025 and gain clarity about where your digital advertising dollars work best. You'll learn the data-driven strategies for smarter ad performance.

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Welcome sign for the Pjila'si exhibit

Celebrating Pjila’si: A Community-Led Exhibit at the Museum of Natural History

The Mi’kmaw-led Pjila’si exhibit continues to welcome visitors into an immersive, audio-rich celebration of Mi’kmaw culture and storytelling.|

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