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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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Grow your Business with Packages and Experiences

Experience Development Webinar with Cumberland Region

Cumberland region tourism businesses; join our webinar February 11, 2025 and connect directly with Tourism Nova Scotia Experience Development Advisors to ask questions and learn more about how to grow and promote your tourism business.

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People out for a walk in the snow in Victoria Park in Truro.

Workshop: Building Inclusive Leadership

On Feb. 4, the Tourism Industry Association of Nova Scotia and the Nova Scotia Tourism Human Resource Council are holding a Building Inclusive Leadership workshop to support advancing inclusivity, diversity, equity and inclusion and considering what that means from a personal, leadership, systems and organizational lens.

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A person riding a horse around the ring at the NS Stampede

Festival and Community Event Development Program

Planning an event in your region for 2025? You may be eligible for support through Events Nova Scotia's Festivals and Event Development Program. Applications are open now!

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Two people in bathrobes next to the hot tub on the patio outside their glome accommodation.

2024-25 Compelling Tourism Communities Winter Campaign

Our Compelling Tourism Communities Winter 2025 advertising campaign inspires adventures in Nova Scotia. Our social media ads push to stories on NovaScotia.com that dig into exciting winter activities, cozy accommodations, and opportunities to explore communities throughout the province during the colder months.

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Three people cheers while sitting in red Adirondack chairs in front of a fire outside in a snow covered field.

RADIATE Tourism Program Launches 53 Winter Packages

The RADIATE Tourism Program is back for Winter 2025 with 53 exciting packages to extend the tourism season. We’re enticing Maritimers to explore Nova Scotia’s coast, flavours and culture this winter!

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Women wearing read doing a yoga pose in a dome hotel in the winter

New Tourism Nova Scotia Marketing Agency of Record Contract

The tourism marketing Agency of Record provides specialized services in campaign development, research, media buying and website development to help promote Nova Scotia as a vacation destination.

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Webinar graphic indicating a Performance Analysis Using AI webinar on February 6, 2025 at 10am.

Webinar: Performance Analysis Using AI

In this session we’ll explore how to analyze campaign effectiveness, boost engagement and drive better results with AI-powered tools and insights tailored for the tourism industry.

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Two people skating at the Civic Square in Truro.

Wishing Happy Holidays from Tourism Nova Scotia

Tourism Nova Scotia wishes you a joyful and warm holiday season filled with happiness and special moments.

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A slide graphic for Tourism Nova Scotia's tourism performance indicators to September 2024.

See Nova Scotia Tourism Statistics Up to September 2024

Both visitation and accommodation statistics are available for January – September 2024.

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