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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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Green Cape Breton hills immersing with the dark blue ocean

Funding Supports Trail Infrastructure, Tourism

Visitors to northern Cape Breton will soon be able to enjoy a new coastal hiking trail within the Polletts Cove-Aspy Fault Wilderness Area north of the Cabot Trail.

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Lighthouse sitting on rocks by the ocean

Consumer Brand Guidelines 2023

Describes what makes Nova Scotia unique and how we want that difference to be perceived by our audience.

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White and red graphic with blue text and white dollar sign

Applications Now Open for Small Business Wildfire Relief Program

Small businesses impacted by the evacuation orders related to recent wildfires can now apply for support through the Small Business Wildfire Relief Program.

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Financial Support Coming for Small Businesses Impacted by Wildfires

Support is on the way for small businesses impacted by the evacuation orders related to recent wildfires.

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Update on Nova Scotia Wildfires

See updates for tourism operators on current wildfires.

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Tourism Sector Strategic Plan Virtual Focus Groups. Image of kaykers passing George's Island with a list of upcoming focus groups.

Tourism Sector Strategy Focus Groups

Share your thoughts on the tourism sector strategic plan for Nova Scotia during virtual focus groups for each tourism sector from June 6-9.

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Email Marketing Best Practices to Boost Your Business

Email Marketing: Best Practices to Boost Your Business

Learn how to transform persuasive copy, eye-catching visuals, and enchanting personalization techniques to excite customers. Also includes email marketing automation, and craft custom sequences for pre-booking, post-booking and post-trip experiences.

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Where, When, and What to Post on Social Media

Where, When, and What to Post on Social Media

Learn which platforms your business should use, identify your target audience, and what to post to keep them engaged.

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Reels 101 - Tips for Creating Short Form Videos to Stand out On Social Media

Reels 101 - Tips for Creating Short Form Videos to Stand Out on Social Media

Learn how to create reels, simplify the process, and use best practices for maximum reach so you stand a better chance of your video content going viral.

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