Team up with Tourism Nova Scotia (TNS) through the Digital Content Marketing Program to connect with potential customers online.
The Digital Content Marketing Program gives you access to the latest market research and the expertise of our marketing agency so you can effectively market your business or community online. Tourism Nova Scotia will match your investment to deliver a tailored digital marketing campaign or quality marketing content such as photos or videos.
You can submit a single application outlining your content needs, digital marketing needs, or both. Partners will be asked to state their marketing objectives and budgets when applying.
If you invest in content creation, you’ll receive high-quality photos and video that you can use to promote your business. TNS may also use the content in our advertising campaigns, on NovaScotia.com or in the travel guide. We also share content from the program with travel agents, tour operators and travel media to promote Nova Scotia in key markets.
Partners who invest in digital marketing will work with TNS to develop and implement a tailored digital marketing campaign to reach customers in Atlantic Canada (where possible due to COVID-19 travel restrictions). Campaigns may expand into other markets as travel conditions improve, depending on public health guidance. Tactics may include social media advertising, search engine marketing, display and video advertising.
The minimum partner investment for digital marketing is $7,500 plus a 15% media buying fee (total $8,625). The minimum partner investment for content creation is $10,000. TNS will match partner investments.
Anyone interested in partnering in this program should submit an application no later than Wednesday, April 28, 2021 at 4pm. The application guide is available at tourismns.ca/programs/Digital-Content-Marketing-Program
If you have questions about the program, please contact Sarah Hennebury, Marketing Advisor at sarah.hennebury@novascotia.ca.