Monday, December 9, 2019
Tourism Nova Scotia’s market insights provide an overview of visitor characteristics, provincial marketing initiatives, and business opportunities for each of our key markets.
We market Nova Scotia as a vacation destination in Quebec, Ontario, the Northeastern United States, United Kingdom, Germany and China. We focus on these markets because our research shows travellers there are interested in what Nova Scotia offers and there is an opportunity to increase visitation from these markets through our marketing. We invest our marketing dollars where we can have the most impact. We also look at the markets where we have the highest potential to attract higher-spending visitors.
Our activity in each target market varies depending on how much travellers are aware of Nova Scotia, proximity and transportation access, media costs and budgets, and the ability to leverage partnerships with groups like Destination Canada and the Atlantic Canada Agreement on Tourism.
We’ve published updated market insights for each our key markets at https://tourismns.ca/marketing/target-market-insights
In the documents, you’ll see what visitors from these markets like to do in Nova Scotia, how long they stay, how they book, and how much they spend while they are here. You’ll also find resources you can use to help you expand your business in those markets and attract more customers.
We offer many opportunities to partner with us to promote Nova Scotia in these markets. You can find all of the resources and programs included in the market insights on our website at tourismns.ca.
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