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New Marketing Campaign Aims to Build on Tourism Recovery

Monday, March 6, 2023

Tourism Nova Scotia has launched a new marketing campaign to encourage people to spend their vacation time and money in Nova Scotia and build on the tourism industry’s strong recovery in 2022.  

The campaign, called Your Ocean Playground, focuses on seacoast delights and Maritime culture, through the story of a couple travelling all 13,000 kilometres of our coastline. 

Watch the full campaign video:

With more than 100 videos, audio clips and images, the campaign shows the wide range of things to see and do in every part of our province. Your Ocean Playground will run through the end of summer in Ontario, Quebec, Connecticut, Maine and Massachusetts. Tactics include paid search, television, billboards, social media, video and display ads.

We are also advertising in Germany and the United Kingdom and running year-round ads in Nova Scotia and Atlantic Canada. Our focus in Nova Scotia and Atlantic Canada in 2023 will be working with communities and businesses to run campaigns highlighting our most compelling attractions and activities through our partnership programs like Digital Content Marketing Program, RADIATE Tourism Program and the Compelling Tourism Communities Initiative. 

Learn more about our ad campaigns

If you missed it, you can register to watch a recording of our 2023 Marketing Plans and Industry Opportunities webinar at