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Tourism Nova Scotia Webinar Series

Get training and advice from a range of expert panelists through the Tourism Nova Scotia Webinar Series. This webinar series offers practical information and support to help you adapt to the evolving tourism environment and enhance quality and competitiveness so your business can thrive. 

Subscribe to our Newsletter to receive notice about upcoming webinars.


Upcoming Webinars

Webinars are generally offered once per month. Check back soon for more great presentations in this series!


Reels 101 - Tips for Creating Short Form Videos to Stand out On Social Media

Learn how to create reels, simplify the process, and use best practices for maximum reach so you stand a better chance of your video content going viral.

Date: Thursday, June 8, 2023
Time: 10:00 a.m.

Register Now


Where, When, and What to Post on Social Media

Learn which platforms your business should use, identify your target audience, and what to post to keep them engaged.

Date: Thursday, June 15, 2023
Time: 10:00 a.m.

Register Now


Email Marketing: Best Practices to Boost Your Business

Learn how to transform persuasive copy, eye-catching visuals, and enchanting personalization techniques to excite customers. Also includes email marketing automation, and craft custom sequences for pre-booking, post-booking and post-trip experiences.

Date: Thursday, June 22, 2023
Time: 10:00 a.m. 

Register Now


How to Use Google Ads to Promote Your Business

Learn how to launch your first Google Ads Campaign, which includes how to set up Search and Display ads, how to monitor and review ads, and how to improve campaign performance over time.

Date: Thursday, June 29, 2023
Time: 10:00 a.m.

Register Now


      Recorded Webinars

      Missed our last webinar? Check out the recording below! 

      Provide a Seamless User Experience Through Your Website

      Building and maintaining a high-performance website involves constant monitoring, major and minor tweaks, and a deep understanding of user behaviour, both on and off your website. After this webinar, you’ll know how to get started by speaking the language of developers, marketers, and most importantly, your customers, to help improve website performance.

      Grow with Google for Destination Marketing

      Learn how you can take advantage of Google tools to better represent your business online and grow revenue. Representatives from Google will cover the evolution of Google Search for destination marketing, and the impact of Google My Business, Google Ads and GA4 analytics.

      Watch this recorded webinar with Google Canada and check out the related resources.


      Tourism Nova Scotia Webinars

      See recordings of previous webinars offered by Tourism Nova Scotia. Webinars are grouped by topic. 



      2023 Tourism Marketing Campaigns and Industry Opportunities
      Two people at the top of Franey Trail in Cape Breton Highlands National Park. Text reads Nova Scotia Your Ocean Playground.

      Join representatives from Tourism Nova Scotia for an overview of 2023 provincial marketing campaigns and activities. Hear tourism insights and learn about opportunities to grow your business in 2023. 

      The Importance of Working with Travel Media

      Join Pam Wamback, Travel Media Specialist at Tourism Nova Scotia to explore the benefits of working with journalists and influencers to help raise awareness of your business.

      This webinar will cover:
      •    Why travel media are important for tourism businesses
      •    Benefits of working with journalists and influencers
      •    Types of media
      •    Finding the right media partner
      •    New tools from Tourism Nova Scotia to help you navigate working with travel media
      •    Examples of successful media partnerships in Nova Scotia’s tourism industry

      How to Make the Most of Working with Influencers

      In this webinar, Dalene Heck of Hecktic Media Inc (HMI) provides tips and tools of the trade on working with influencers and content creators to promote your business or region. Dalene talks about how to maximize the potential of social media campaigns, advising on how to effectively interact with influencers online and how to generate long-term benefits from their campaigns.

      Choose the Right Marketing Channels to Reach Your Target Customers

      Tourism Nova Scotia and m5 Marketing Communications provide an overview of the most effect media channels and marketing tactics to promote your business to Atlantic Canadians. Many of the most effective media channels are digital and easy to manage yourself.

      Promote Your Business or Community with Tourism Nova Scotia

      Tourism Nova Scotia offers a variety of marketing opportunities to help tourism businesses and organizations reach potential visitors, including online business listings, social media, partnership programs, and advertising. Learn how you can work with the provincial marketing organization to promote your business or community to travellers.

      In this webinar, Michelle Sears, Digital Marketing Advisor, covers:

      • Creating and optimizing your business listing on
      • Using stories, itineraries, and town/city pages to promote your community on
      • Plugging in to Tourism Nova Scotia’s social media promotions
      • Advertising opportunities


      Business Planning 

      Succession Planning: How and Where to Get Started

      Canadian entrepreneurs are in the midst of an unprecedented transition: over the next decade, more than 72% of the country’s 1.1 million business owners plan to exit their business. In the process, they will transfer more than $1.5 trillion in business assets to a new generation of small business owners. Opportunity abounds! Yet at the same time, less than half of these businesses have any kind of succession plan (and only about 1 in 10 has a formal written plan), suggesting that many entrepreneurs are on a collision course with frustration, disappointment, and loss of wealth. 

      In this workshop, we’ll begin to unpack this important topic by examining some of the first steps and ‘easy wins’ that small business owners can take to begin their succession journey. Specifically, we’ll begin to assess your readiness, examine your exit options, consider how to build your succession team, and look at how to construct your ‘succession manual’.


      Creating Compelling Packages and Experiences 

      Package Up with Tourism Nova Scotia

      Promote your business on and learn how packaging can help your business stand out to potential visitors. 

      Review your online profile to help promote your business to visitors planning their Nova Scotia vacations. Have you updated your business listing, packages, events, or experiences on Is your website up-to-date? What else should you be considering? Michelle Sears, Digital Marketing Advisor at Tourism Nova Scotia, will provide a quick recap of how you can work with Tourism Nova Scotia and market your business on 

      Judy Lynch, Tourism Development Advisor at Tourism Nova Scotia, will also share tips to help you create compelling packages to attract customers. Gain insights and find resources to help with everything from creating partnerships to pricing and promotion so you can create packages that are the best fit for your ideal customers. 

      Use Tourism Nova Scotia Research to Tailor Your Experiences to Appeal to Regional Visitors

      Learn about tourism market insights to promote your business in the local and regional markets. Heather Yule, Manager of Experience Development, shares tips and tools to create compelling packages and experiences for regional travellers that differentiate Nova Scotia from other Maritime destinations.

      In this webinar Tourism Nova Scotia covers:

      • Preliminary results from Tourism Nova Scotia research conducted with Maritime travellers.

      • Consumer research conducted by Destination Canada.

      • How to build on Nova Scotia’s competitive strengths and include unique assets that appeal to visitors to help grow your profile and attract customers.

      • Steps to create experiences, from tips on selecting activities and partners for packages, to pricing and promotion, to help you develop the package that’s the best fit for your potential visitors and business now.


      Accommodation Quality and Design

      Design the Ultimate Getaway

      Join Noelle McGough from Monk and Nun Interiors for a webinar on how to design the ultimate getaway for travellers. Noelle will share tips on how to design your tourism accommodation for big appeal on a shoe-string budget. Find out what your guests are looking for, how to declutter for a simple, attractive design, and how to add value to your guest experience through low-cost design options.


      Digital Adoption Webinars 

      Looking for information and advice to help you effectively promote your business and serve your customers online? Tourism Nova Scotia and Digital Nova Scotia have partnered to create a one-stop resource on digital technology for the tourism industry, called DigiPort. DigiPort offers webinars on topics related to website design, optimization and analytics, social media content and strategy, digital marketing, ecommerce, online booking, digital photography and more!  

      Upcoming DigiPort webinars will be shared at the top of this page and recorded webinars are available on YouTube or through the DigiPort resource centre. 

      See All DigiPort Webinars 

      Tourism Nova Scotia and Digital Nova Scotia have also partnered to create a series of short video tutorials that cover the basics to help you get started with running social media ads, managing your Google My Business account, search engine optimization and more! 

      See Video Tutorials 

      If you’re interested in more resources to help you promote your business online, register for DigiPort to access tip sheets, templates. You can also book one-on-one appointments with digital experts for help with things like social media content, digital marketing, search engine optimization, and website analytics. There is no cost to register. 

      Register for DigiPort