Get training and advice from a range of expert panelists through Tourism Nova Scotia's Webinar Series. The webinar series offers practical information and support to help you adapt to the evolving tourism environment and enhance quality and competitiveness so your business can thrive.
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Upcoming Webinars
Webinar: Human-First, AI-Efficient Marketing for Tourism Operators
Date: February 5, 2026 at 10:00 a.m.
Build a sustainable marketing system using AI—without losing your voice.
This practical session demonstrates to tourism operators how to utilize AI to reduce digital workload, enhance consistency, and market more effectively—without compromising authenticity. Participants will build a simple, human-first system supported by AI that they can manage in approximately one hour per week.
February 5, 2026 at 10:00 a.m.
Register here
Key Takeaways:
1. Participants will learn how to identify high-impact marketing priorities
2. Use AI confidently without losing their brand voice
3. Apply a simple weekly workflow supported by a reusable master prompt—helping them save time while driving real results
This webinar series is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop shop for interactive services and educational opportunities that help tourism businesses develop digital marketing skills and access professional support to enhance their online presence. Visit https://nsdigiport.ca/ for more digital tools and resources.
Recorded Webinars
Missed our last webinar? Check out the previous recordings below grouped by topic or visit DigiPort to access more digital marketing resources.
Marketing
How to Build a Website That Works For Your Business
In today’s fast-paced digital world, a strong online presence is no longer optional — it’s the foundation of sustainable growth and long-term success, especially in the competitive tourism industry here in Nova Scotia. Whether you’re running a boutique hotel, a tour company, a destination marketing organization, or a seasonal experience, your digital footprint is often the first (and most lasting) impression you make.
In this power-packed webinar, Patrick Manifold — founder and lead creative of Nova Social Media & Marketing, will break down the exact elements every tourism business needs to attract, engage, and convert today’s digital-first traveler. You’ll discover:
The 5 pillars of a high-performing tourism website:
○ How to rank higher on Google and get discovered by your ideal guests
○ The secrets behind scroll-stopping content that drives real bookings
○ How to turn social media followers into loyal customers
○ The most common digital mistakes tourism operators make — and how to fix them
○ Real-world examples of tourism businesses that have skyrocketed with the right online strategy
Seasonal Tourist Business Designation Webinar
This webinar provides information on how the Seasonal Tourist Business Designation Program provides a reduced tax rate for eligible commercial properties. Eligible businesses are:
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Restaurants, roofed accommodations or camping establishments
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Operated by the assessed property owner or their parent, sibling, child, grandchild, or spouse
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Closed for at least four months in a tax year (April 1 to March 31)
Tourism Nova Scotia’s Marketing Activities and Resources for 2025
Tourism Nova Scotia takes a look at the 2025 provincial tourism marketing campaigns that will help entice travellers to explore Canada’s ocean playground.
We also share the latest tourism trends and research, highlight provincial marketing efforts, and explore opportunities to help your tourism business grow.
DigiPort Webinars
Looking for more information and advice? Tourism Nova Scotia and Digital Nova Scotia have partnered to create a one-stop resource on digital technology for the tourism industry, called DigiPort. It offers webinars on topics related to website design, optimization and analytics, social media content and strategy, digital marketing, ecommerce, online booking, digital photography and more!
Tourism Nova Scotia and Digital Nova Scotia have also partnered to create a series of short video tutorials that cover the basics to help you get started with running social media ads, managing your Google My Business account, search engine optimization and more!
Register for DigiPort today! You can book one-on-one appointments with digital experts for help with things like social media content, digital marketing, search engine optimization, and website analytics. There is no cost to register.
Business Planning
Succession Planning: How and Where to Get Started
Canadian entrepreneurs are in the midst of an unprecedented transition: over the next decade, more than 72% of the country’s 1.1 million business owners plan to exit their business. In the process, they will transfer more than $1.5 trillion in business assets to a new generation of small business owners. Opportunity abounds! Yet at the same time, less than half of these businesses have any kind of succession plan (and only about 1 in 10 has a formal written plan), suggesting that many entrepreneurs are on a collision course with frustration, disappointment, and loss of wealth.
In this workshop, we’ll begin to unpack this important topic by examining some of the first steps and ‘easy wins’ that small business owners can take to begin their succession journey. Specifically, we’ll begin to assess your readiness, examine your exit options, consider how to build your succession team, and look at how to construct your ‘succession manual’.
Creating Compelling Packages and Experiences
Package Up with Tourism Nova Scotia
Promote your business on NovaScotia.com and learn how packaging can help your business stand out to potential visitors.
Review your online profile to help promote your business to visitors planning their Nova Scotia vacations. Have you updated your business listing, packages, events, or experiences on NovaScotia.com? Is your website up-to-date? What else should you be considering? Michelle Sears, Digital Marketing Advisor at Tourism Nova Scotia, will provide a quick recap of how you can work with Tourism Nova Scotia and market your business on NovaScotia.com.
Judy Lynch, Tourism Development Advisor at Tourism Nova Scotia, will also share tips to help you create compelling packages to attract customers. Gain insights and find resources to help with everything from creating partnerships to pricing and promotion so you can create packages that are the best fit for your ideal customers.
Accommodation Quality and Design
Design the Ultimate Getaway
Join Noelle McGough from Monk and Nun Interiors for a webinar on how to design the ultimate getaway for travellers. Noelle will share tips on how to design your tourism accommodation for big appeal on a shoe-string budget. Find out what your guests are looking for, how to declutter for a simple, attractive design, and how to add value to your guest experience through low-cost design options.