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Webinar: Building a Flexible Social Media Strategy

Updated: Friday, January 8, 2020

In the current COVID-19 environment, the message you need to communicate to your customers can shift quickly. It is important to be nimble and adapt to changing circumstances.

Join Tourism Nova Scotia and Digital Nova Scotia for the Building a Flexible Social Media Strategy Webinar with guest presenter Jon Duke, Vice President Strategy at m5 Marketing Communications.

Date: January 14, 2021
Time: 10:00 a.m.

Register Now

In this webinar, we'll answer questions like:

  • How do you shift your social media message to promote your business during a temporary closure or when travel restrictions are in place?
  • How do you keep your audience engaged if you’re closed during the winter? If you are open for business, how do you build loyalty and sales at this time of year?
  • How do you make the most of paid social media if you want to spend advertising dollars?

See more webinars, as well as tip sheets to help guide you at

About our Presenter

m5 Marketing CommunicationsJon Duke, Vice President Strategy
m5 Marketing Communications



Today, planning is exponentially more complicated than it used to be, requiring marketing strategists to be Jacks & Jills of all trades. That’s where Jon comes in. With over a decade of agency experience spanning strategy, planning, and innovation roles, Jon leads strategy and planning across all m5 offices. He brings clarity, focus and purpose to our clients and their marketing. He has led files for government departments and crown corporations, both at the provincial and federal levels as well as a myriad of private and public companies.