Tourism Nova Scotia gathers and reports tourism statistics on behalf of the tourism industry. These statistics help inform our decision-making process, help describe visitors to Nova Scotia, and can be used by tourism businesses and organizations for planning and business development.
Tourism statistics are compiled from a variety of sources, including:
- In-person surveys administered to passengers at the Halifax Stanfield International Airport
- Motor vehicle enumeration at the Nova Scotia – New Brunswick border
- Passenger information from ferry operators
- The Nova Scotia Visitor Exit Survey
- Operator accommodation occupancy reports
- Cruise passenger data from Halifax Port Authority and Sydney Ports Corporation
- Data from Halifax International Airport Authority
- Attendance data from select tourism operators
- Room rate data from CBRE Limited
- Visitor data from provincial and community visitor information centres
These statistics reflect the combined efforts of tourism businesses, organizations, communities, and governments, and include activities by both Nova Scotians and non-resident visitors. There are many factors that contribute to tourism industry performance including events, weather, gas prices, air capacity, currency fluctuations, geo-political circumstances, and industry initiatives such as marketing. Tourism Nova Scotia is just one organization among many contributing to tourism growth. We support tourism growth through marketing in key national and international markets, support for experience and business development, and visitor servicing. For more information about Tourism Nova Scotia's strategy and performance, please see Plans & Reports.
Tourism Statistics for October 2019
Statistics gathered by Tourism Nova Scotia show Nova Scotia welcomed 194,000 non-resident overnight visitors in October 2019, down 3% compared with October 2018. Visitation by air decreased by 1% while visitation by road decreased by 4%.
Year-to-date October 2019, statistics show Nova Scotia welcomed 2,062,000 non-resident overnight visitors, down 4% from 2018. Visitation by road decreased by 2% while visitation by air decreased by 7% compared with 2018.
Accommodations operators across the province report that 265,000 licensed room nights were sold in October, up 4% compared with October 2018. As of the end of October, operators reported that 2,439,000 licensed room nights sold across the province, down 2% compared with the same period in 2018.
Data collected by AirDNA shows room nights booked through sharing economy platforms, which includes both licensed and unlicensed accommodations, reached 45,000, an increase of 18% from October 2018. Year-to-date October, room nights booked reached 442,000, an increase of 35%.
Tourism revenues are reported annually.
Overnight Visitors to Nova Scotia (October 2019)
|Visitor Origin||October 2019
|Change vs 2018|
|%||Number of Visitors|
Overnight Visitors to Nova Scotia (YTD October 2019)
|Visitor Origin||YTD October 2019 Non-resident Visitors||Change vs 2018|
|%||Number of Visitors|
Please see full reports below:
Tourism Nova Scotia produces an annual report on tourism performance indicators on behalf of Nova Scotia's tourism industry.
2018 was Nova Scotia’s best tourism revenue year on record despite a modest decline in visitation.
Tourism Nova Scotia produces annual estimates of overall tourism revenues, which are updated as new information becomes available. Tourism revenues reached an estimated $2.61 billion in 2018, an increase of 0.3% compared to updated estimates for 2017 of $2.60 billion. For more information about tourism revenues estimates, please see Tourism Revenues.
About 2,413,000 non-resident overnight visitors came to Nova Scotia in 2018, just 0.8 per cent or 19,500 fewer visitors than in 2017, which saw the highest visitation in Nova Scotia’s history.
See the full 2018 Tourism Performance Report.
Tourism Nova Scotia provides the following reports on tourism statistics for the past 10 years: