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Attractive Communities Entice Visitors & Spending

Thursday, August 9, 2018

Tourism is a collaborative industry made up of many players, including governments, private-sector businesses, not-for-profit organizations, local residents and communities across Nova Scotia.

In this summer’s edition of Municipal Voice—the Federation of Nova Scotia Municipalities’ online magazine—Tourism Nova Scotia’s Director of Sector Development, Darlene MacDonald, writes about why communities that prioritize tourism development are more likely to attract visitors and benefit from increased travel spending.

“While we are drawing visitors’ attention to the province through the promotion of uniquely Nova Scotian experiences that have the ability to motivate travel, it’s up to communities to ensure visitors have a positive experience while they are here, and to develop compelling destinations that visitors will want to explore.”

Read the full article in Municipal Voice Summer 2018.

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