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News Releases

Aerial view of rectangle-shaped cabins along side the ocean in the snow

Friday, December 13, 2024

Province Recognized As Top Travel Destination

Nova Scotia has been named one of Travel + Leisure magazine’s 50 Best Places to Travel in 2025.

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Four people holding glasses at a table

Thursday, August 1, 2024

Request for Proposals for Tourism Marketing Services

The Province is looking for professional tourism marketing services to support activities promoting Nova Scotia as a vacation destination.

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Three kids running on a boardwalk between two piles of rocks with the ocean in the back

Tuesday, May 28, 2024

Film Tourism Campaign Encourages Travel to Nova Scotia

A new advertising campaign highlighting Nova Scotia communities and linking to the local film industry encourages travellers to visit the province.

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Visitors walking on the boardwalk at Kejimkijik National Park Seaside.

Thursday, April 4, 2024

Strong Tourism Recovery in 2023

Nova Scotia welcomed 2.2 million visitors in 2023, an increase of 14 per cent compared with the previous year’s 1.9 million.

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Two people back to sitting on a big rock overlooking the Peggy's Cove lighthouse and ocean

Wednesday, February 21, 2024

Province Signs Agreement to Support Tourism Growth

Nova Scotia has signed a new agreement with the Government of Canada and the other Atlantic provinces to help grow tourism in the region.

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Two people at the top of Franey Trail in Cape Breton Highlands National Park. Text reads Nova Scotia Your Ocean Playground.

Monday, March 6, 2023

New Marketing Campaign Aims to Build on Tourism Recovery

The Your Ocean Playground campaign will encourage people to spend their vacation time and money in Nova Scotia and build on the tourism industry’s strong recovery in 2022.

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Historic Shelburne waterfront reflected on the water.

Wednesday, October 12, 2022

More Focus on Growing Local Tourism

Tourism Nova Scotia is rolling out new pilot programs and activities to help more Nova Scotia communities grow tourism.

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People at the playground on the Halifax waterfront near the visitor information centre.

Tuesday, June 7, 2022

Province Partnering with Industry on Strategic Plan for Tourism Growth

The Province and Tourism Industry Association of Nova Scotia (TIANS) will partner to develop a new strategic plan for Nova Scotia's tourism sector.

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Group of people taking a selfie on the cliff at Cape d'Or with the lighthouse in the background.

Monday, May 30, 2022

Nova Scotia Ready to Welcome Visitors, Celebrate National Tourism Week 

The Province is using National Tourism Week, from May 29 to June 4, as an opportunity to encourage people to travel to and within Nova Scotia this year.

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