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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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Two people in bathrobes next to the hot tub on the patio outside their glome accommodation.

2024-25 Compelling Tourism Communities Winter Campaign

Our Compelling Tourism Communities Winter 2025 advertising campaign inspires adventures in Nova Scotia. Our social media ads push to stories on NovaScotia.com that dig into exciting winter activities, cozy accommodations, and opportunities to explore communities throughout the province during the colder months.

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Three people cheers while sitting in red Adirondack chairs in front of a fire outside in a snow covered field.

RADIATE Tourism Program Launches 53 Winter Packages

The RADIATE Tourism Program is back for Winter 2025 with 53 exciting packages to extend the tourism season. We’re enticing Maritimers to explore Nova Scotia’s coast, flavours and culture this winter!

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Women wearing read doing a yoga pose in a dome hotel in the winter

New Tourism Nova Scotia Marketing Agency of Record Contract

The tourism marketing Agency of Record provides specialized services in campaign development, research, media buying and website development to help promote Nova Scotia as a vacation destination.

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Webinar graphic indicating a Performance Analysis Using AI webinar on February 6, 2025 at 10am.

Webinar: Performance Analysis Using AI

In this session we’ll explore how to analyze campaign effectiveness, boost engagement and drive better results with AI-powered tools and insights tailored for the tourism industry.

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Two people skating at the Civic Square in Truro.

Wishing Happy Holidays from Tourism Nova Scotia

Tourism Nova Scotia wishes you a joyful and warm holiday season filled with happiness and special moments.

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A slide graphic for Tourism Nova Scotia's tourism performance indicators to September 2024.

See Nova Scotia Tourism Statistics Up to September 2024

Both visitation and accommodation statistics are available for January – September 2024.

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ACAT Logo with 2023-24 Collaborative Project Topline Results written underneath.

2023 – 24 ACAT Collaborative Project Topline Results

The ACAT Collaborative Project focuses on specific channels within key markets to achieve efficiencies and create significant opportunities for regional tourism synergies. Check out the project results for 2023-24.

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A person using an accessible ladder for the pool.

2025-26 Accessibility Grant Opportunities

The Department of Communities, Culture, Tourism and Heritage's 2025-26 Infrastructure, Active Transportation, and Accessibility grants are now open! Apply by February 14, 2025.

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A slide with a photo of each of the provinces that make up the ACAT.

ACAT 2024 US Consumer Research Webinar

The Tourism Industry Association of Prince Edward Island (TIAPEI) welcomes you to join a 60-minute webinar by Margaret Brigley, CEO & Partner, Narrative Research on the key findings from the Atlantic Canada Agreement on Tourism (ACAT) 2024 US Consumer Research.

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