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COVID-19 Tourism Recovery Research and Marketing Approach

Wednesday, April, 29, 2020

Tourism Nova Scotia is sharing research and insights to show what tourism recovery could look like in Nova Scotia.

The COVID-19 pandemic has had a widespread impact on tourism businesses, related-organizations, events, and communities. Every tourism stakeholder faces a different challenge at this time. As Nova Scotia’s tourism marketing and sector development organization, we are directing our resources towards programs, initiatives, and marketing activities that will help Nova Scotia’s tourism industry recover and rebuild.   

Our research team has developed scenarios for what the post-pandemic recovery could look like in Nova Scotia. Based on this research, we’ve developed a phased marketing plan to help encourage people to explore Nova Scotia as travel markets begin to reopen.  

See Tourism Nova Scotia’s Tourism Recovery Research and Marketing Approach – as of April 28, 2020. 

Tourism Nova Scotia will continue to share updated research and marketing information as it becomes available. If you have questions about these reports, please contact us at

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