Monday, December 9, 2019
Tourism Nova Scotia is excited to share a brand-new Nova Scotia Experience Toolkit, a practical resource you can use at your own pace to help grow your business. Learn about developing and delivering new experiences to set yourself apart from the competition, create more demand for your business, and connect with your best customers.
Quality experiences add value to the incredible icons we have in Nova Scotia, and visitors are willing to pay a premium price for a memorable experience that authentically connects them with our coast, cuisine, people and places. Access five videos and supporting tip sheets and worksheets in the Nova Scotia Experience Toolkit to guide you in creating experiences that are the best fit for your business and customers. Learn about different types of travellers, experience development planning and pricing tools, industry best practices, and marketing insights.
“I can assure you each step along the way is going to encourage you to look at your business differently, look at your goals a little bit differently and really highlight what sort of positive progress you can make,” says Tim Fedak, curator of geology at the Nova Scotia Museum and past director at the Fundy Geological Museum.
The toolkit was created by the experience development team at Tourism Nova Scotia, based on extensive experience working with business to create and market experiences, and incorporates best business practices, travel research and trends, and traveller preferences.
You can find the toolkit online at https://tourismns.ca/experiencetoolkit
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