Ads Encourage Nova Scotians to Show Their Local Love this Summer

The Province is using National Tourism Week, from May 29 to June 4, as an opportunity to encourage people to travel to and within Nova Scotia this year.
Tourism Nova Scotia has launched an advertising campaign encouraging Nova Scotians to support local tourism businesses by booking staycations this summer. The $150,000 campaign includes TV, digital and social media advertising. Campaigns aimed at attracting visitors from farther away were launched earlier this spring in other key markets in North America and overseas.