| Tourism Nova Scotia

Email Marketing: Best Practices to Boost Your Business

Wednesday, May 24, 2023

Learn how to transform persuasive copy, eye-catching visuals, and enchanting personalization techniques to excite customers. Also includes email marketing automation, and craft custom sequences for pre-booking, post-booking and post-trip experiences.

Email Marketing Best Practices to Boost Your Business

How to Use Google Ads to Promote Your Business

Friday, May 12, 2023

Learn how to launch your first Google Ads Campaign.

June 29 - How to Use Google Ads to Promote Your Tourism Business.

Celebrate National Tourism Week

Friday, April 21, 2023

Tourism Week in Canada is April 24-30. This year’s theme is Canada: Powered by Tourism.

Webinar: Using Customer Relationship Management Tools to Boost Customer Retention

Tuesday, April 18, 2023

Learn how to implement Customer Relationship Management technology to stay connected with your customers and keep them coming back. Register for this interactive webinar on Thursday, May 11 at 10am.

Webinar: Using Customer Relationship Management Tools to Boost Customer Retention on Thursday, May 11 at 10am.

Applications Open for Two Compelling Tourism Communities Programs

Monday, April 17, 2023

The Emerging Destinations Program and Content and Digital Marketing Programs for Communities and Tourism Product Clusters will help local communities attract travellers and promote their community as a vacation destination. Apply by May 2!

Apply Now! 2023-24 Compelling Tourism Communities Programs. Background image of Shelburne Harbour.

2023 Digital Travel Guide Available Now

Thursday, April 13, 2023

The digital Doers & Dreamers Travel Guide is available online and features stories, itineraries and must-do activities to inspire people to travel in Nova Scotia.

2023 Nova Scotia Travel Guide Covers featuring the Franey Trail in Cape Breton Highlands National Park.

Register Today for the Tourism Town Hall

Thursday, April 6, 2023

The Tourism Industry Association of Canada invites you to the Tourism Town Hall on Monday, April 17. Register now at no cost.

Tourism Town Hall Nova Scotia Register Now

Apply Now! Get Support to Develop a Sales Strategy to Attract National and International Travellers

Tuesday, March 28, 2023

The Export Travel Trade Program offers one-on-one coaching to help businesses build sales partnerships with tour operators and travel agents so they can attract national and international visitors.

Apply Now! Export Travel Trade Program. Image of Cape Breton Highlands overlooking the ocean.

Registration Open for Atlantic Canada Showcase

Tuesday, March 28, 2023

The 2023 Atlantic Canada Showcase will be held in Charlottetown, Prince Edward Island October 2-4, 2023. Learn how you can participate.

How to Crack the Profitable Facebook Ads Code

Wednesday, March 22, 2023

Join us on April 13 at 10am to learn how to deliver effective Facebook ads to grow your audience and increase sales.

Webinar: How to crack the profitable Facebook ads code on Thursday, April 13 at 10am.

Subscribe to

Tourism Nova Scotia

Tourism Nova Scotia works with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing.

As a division of the Department of Communities, Culture, Tourism and Heritage, Tourism Nova Scotia is committed to advancing equity, diversity, inclusion and accessibility across Nova Scotia and we support partners who share in this commitment.

Tourism Nova Scotia is located in Mi'kma'ki, the ancestral territory of the Mi'kmaq. We are all Treaty people.