How it Works
Tourism Nova Scotia is administering this program on behalf of the Government of Nova Scotia.
This is not an open application-based program. Tourism Nova Scotia is strategically reaching out to partners who are best positioned to develop and advance major infrastructure projects and leverage funding from other sources.
Program partners may include government organizations or departments (e.g. municipal, provincial, federal) or registered not-for-profit organizations (e.g. local development, associations). They must be in operation for at least one year and be in good standing with the provincial Registry of Joint Stock Companies. Partners must demonstrate fiscal stability, sustainability, and intent to maintain infrastructure developed under this program. Proponents should also have a proven track record in the management of previous infrastructure projects.
Partners will be required to submit a project proposal that outlines how funds will be invested and demonstrates alignment with project criteria. Each partner will sign a letter of agreement with Tourism Nova Scotia which clearly outlines the terms and conditions of the funding partnership.
Priority is given to projects aligning with Tourism Nova Scotia's strategic priorities: attract first-time visitors, invest in markets of highest return, focus on world-class experiences, and build tourism confidence. Projects must clearly demonstrate appeal to one or more of our target Explorer Quotient visitor segments.
Eligible projects will enhance Nova Scotia’s existing tourism icons and create a platform for private sector to develop new tourism experiences.
Partners are encouraged to leverage funds from other sources (i.e.
federal, municipal, other provincial, private sector).
Eligible costs include planning and design materials, contracted labour, professional services, visitor amenities (such as washrooms, way finding), interpretation, and infrastructure to support enhanced visitor experience (such as trails, boardwalks, viewing platforms).
Level of Investment
Funding decisions are based on the project’s ability to assist in achieving Tourism Nova Scotia's strategic priorities. The Tourism Revitalization of Icons Program will consider up to 50% of eligible costs with the balance coming from the proponent and other potential sources. Projects focused on enhancing provincially owned assets may receive 100% funding.
For more information about the Tourism Revitalization of Icons Program, contact firstname.lastname@example.org.