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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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Pauline Frommer talks about NS to Kelly and Mark.

Nova Scotia on LIVE with Kelly and Mark

Nova Scotia stars on LIVE with Kelly and Mark's "Pack Your Bags Week: Best Places to Go in 2025" travel segment reaching audience of 2.7M viewers!

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A slide graphic for a Tourism Nova Scotia January to October indicators. The text is white on a blue background.

See Nova Scotia Tourism Statistics Up to October 2024

Both visitation and accommodation statistics are available for January – October 2024.

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The stage at the Lobster Roll-Off at the Lobster Crawl Festival.

Travel Media Guests Shell-abrate Nova Scotia Lobster Crawl

Our Media Relations Team hosted several travel media guests last week to kick off the annual Nova Scotia Lobster Crawl Festival which annually celebrates the peak of lobster season along the South Shore throughout February. Our media guests spent several days exploring and participating in a range of seafood-focused events including meeting Lucy the Lobster and getting their shell-fies taken with the most famous lobster in the world!

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Snowmobiling experience near Hunter's Mountain, Nova Scotia.

NSITEN Mi'kmaw Small Business Training Series

The NSITEN Mi'kmaw Small Business Training Series is hosting a hybrid in-person/online session on "The Value of Creating a Tourism Experience" on March 17, 2025. Join Melanie Lowe, Tourism Nova Scotia Tourism Development Advisor to ask questions and learn more about how to grow and promote your tourism business.

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A slide graphic for a Tourism Nova Scotia webinar about Webinar: Easy to Use Facebook & Instagram Automation Using ManyChat on March 6, 2025 at 10am. The text is blue and yellow on a white background

Webinar: Easy to Use Facebook & Instagram Automation Using ManyChat

Increase clicks and conversions from your social media by instantly responding to direct messages and comments on your posts in a meaningful way. This webinar will provide you with the knowledge you need to get started using ManyChat, a powerful social media engagement automation tool.

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Three people on horseback in the snow outside a red barn.

ACAT US Consumer Research Results

US travellers say they’re likely to come to Atlantic Canada in the next two years. See the Atlantic Canada Agreement on Tourism study to understand the opportunities to attract these travellers.

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A group of five people and two dogs enjoying a snowshoeing afternoon at Keppoch.

Package Development Workshops in Guysborough & Antigonish

Tourism Nova Scotia and Coastal Nova Scotia are partnering for free half-day tourism package development workshops on February 6 at Jost's Wharf Building in Guysborough and February 7 at the Microtel Inn and Suites in Antigonish.

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A family enjoying a canoeing and kayaking experience at Dollar Lake Provincial Park

Vendor Opportunities at Nova Scotia Provincial Parks

Are you interested in being a vendor for activities within our Provincial Parks? Applications are open for non-food vendor opportunities. Apply by February 14.

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Family visiting the Black Loyalist Heritage Centre

2025 African Heritage Month in Nova Scotia

This month is a time to celebrate the culture, achievements and contributions of people of African descent in the Province of Nova Scotia. With events happening all month long across the province, there are many opportunities to connect guests to our African Nova Scotia Heritage.

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