Team up with Tourism Nova Scotia (TNS) to promote your business online. The Digital Content Marketing Program is your chance to work with us to create engaging content and a customized digital marketing campaign to reach more potential customers.
You can submit a single application outlining your content needs, digital marketing needs, or both. Partners will be asked to state their marketing objectives and budgets when applying.
If you invest in content creation, you’ll receive high-quality photos and video for your marketing, and the created content may be used in TNS’s marketing channels or consumer marketing campaign. For example, content from the program is used on NovaScotia.com, in our consumer ads, and throughout our social media advertising.
Partners who invest in digital marketing will work with TNS to develop and implement a tailored digital marketing campaign to reach customers in Quebec, Ontario, and the Northeastern United States. Tactics may include social media advertising, search engine marketing, display and video advertising.
The minimum partner investment for digital marketing is $7,500 plus a 15% media buying fee (total $8,625). The minimum partner investment for content creation is $10,000. TNS will match partner investments.
Last year, we had 17 marketing partners and 15 content partners. We created 107 photos and 55 videos and generated 3.6 million completed video views and 392,000 website impressions for our partners.
Check out the video below that we created in partnership with Develop Nova Scotia using footage from 10 partners. The organic video post on our Facebook page had almost 500,000 views and was shared more than 3,000 times. When we boosted the post, it received 1.3 million impressions.
Anyone interested in partnering in this program should submit an application no later than January 6, 2020. The application guide is available at tourismns.ca/programs/Digital-Content-Marketing-Program
If you have questions about the program, please contact Sarah Hennebury, Marketing Advisor at 902-717-1255 or sarah.hennebury@novascotia.ca.
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