| Tourism Nova Scotia

ACAT - Bringing Atlantic Canada to German Travel Advisors!

Thursday, November 27, 2025

In late October, the Atlantic Canada Agreement on Tourism (ACAT) led a series of trade activities across Germany to showcase the four Atlantic provinces and strengthen travel trade connections.

ACAT slide with images from Nova Scotia and a 'Did You Know' call out.

See the Latest Tourism Statistics As of September 2025

Thursday, November 27, 2025

See YTD tourism statistics for 2025, including revenue, visitation and accommodation sales.

Indicators reference image from January to September 2025

Time to Update Your 2026 Business Listing on NovaScotia.com

Wednesday, November 26, 2025

Tourism Nova Scotia is now gathering updates for 2026 business listings on NovaScotia.com and in the digital Doers & Dreamers Guide.

A group of four people sitting at a table saying 'Cheers".

New horizons for Atlantic Canada: WestJet expands transatlantic and domestic network from Halifax Stanfield International Airport

Friday, November 21, 2025

WestJet’s expanded European and U.S. routes strengthen Halifax’s position as Canada’s Atlantic gateway and open new opportunities for Nova Scotia’s tourism and business sectors.

Introducing the Generative AI Search Playbook

Thursday, November 20, 2025

Destination Canada’s new Generative AI Search Playbook helps tourism operators understand the changing world of AI-powered search and how to stay visible as travellers plan their trips.

Image of Keltic Lodge with text saying Generative AI Search Playbook

2025 Pre-Holiday Marketing Campaign

Monday, November 17, 2025

Tourism Nova Scotia is kicking off the season with a pre-holiday marketing campaign designed to spark travel inspiration across Atlantic Canada.

A Meta ad for the Pre-Holiday Christmas Campaign for Tourism Nova Scotia.

Victoria County and CCTH present: How to Navigate Funding Opportunities

Monday, November 10, 2025

The sessions aim to answer the following questions: What programs exist? What are the deadlines? Would our organization’s project be eligible for funding? What is the best route to take? Join us to learn more!

Victoria County sessions on How to Navigate Funding Opportunities with the Government.

Webinar: Winning with Digital Ads

Monday, November 10, 2025

Join us December 4, 2025 and gain clarity about where your digital advertising dollars work best. You'll learn the data-driven strategies for smarter ad performance.

Webinar Graphic indicating an event on December 4, 2025 for learning about digital advertising.

Celebrating Pjila’si: A Community-Led Exhibit at the Museum of Natural History

Friday, October 31, 2025

The Mi’kmaw-led Pjila’si exhibit continues to welcome visitors into an immersive, audio-rich celebration of Mi’kmaw culture and storytelling.|

Atlantic Canada Welcomes 25 Travel Media from the US and UK

Wednesday, October 29, 2025

Since May, Atlantic Canada has welcomed 25 travel media from the US and UK through the Atlantic Canada Agreement on Tourism (ACAT).

A slide with a photo of each of the provinces that make up the ACAT.

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Tourism Nova Scotia

Tourism Nova Scotia works with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing.

As a division of the Department of Communities, Culture, Tourism and Heritage, Tourism Nova Scotia is committed to advancing equity, diversity, inclusion and accessibility across Nova Scotia and we support partners who share in this commitment.

Tourism Nova Scotia is located in Mi'kma'ki, the ancestral territory of the Mi'kmaq. We are all Treaty people.