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ACAT Collaborative Project - Topline 2024-2025 Results

The topline results are in for the 2024-2025 ACAT collaborative project. See how focusing on travel trade, media relations, and airline partnerships in key markets is helping grow tourism across Atlantic Canada.
This is a graphic that combines images from the four Atlantic provinces and has text over it that reads " Did you know? The Atlantic Canada Agreement on Tourism (ACAT) has been operational and drivign marketing for Atlantic Canada for over 30 years."

NS Museums Offer Free or Reduced Admission with Canada Strong Pass

From June 20 to September 2, 2025, the Canada Strong Pass allows visitors free or discounted admission to some of the country’s most iconic places. In Nova Scotia, the pass also lets children and young adults enjoy free or reduced admission to all provincial museums and the Art Gallery of Nova Scotia as part of the new federal program.
A child seated at a table looks up overhead at a camera.

ACAT 2025 UK Consumer Research Industry Webinars

On Thursday, June 12, ACAT 2025 UK Consumer Research will be presented virtually by Margaret Brigley, CEO & Partner, Narrative Research. Discover where visitors from various regions of the UK have recently travelled and what the market’s current mindset is as it relates to travel habits and intentions.
This is a graphic that combines images from the four Atlantic provinces and has text over it that reads " Did you know? The Atlantic Canada Agreement on Tourism (ACAT) has been operational and drivign marketing for Atlantic Canada for over 30 years."

ACAT Promotes Atlantic Canada in Europe

The Atlantic Canada Agreement on Tourism (ACAT) delegation recently attended a series of events in Paris, Barcelona, and Amsterdam to promote the new WestJet flights from Europe to Atlantic Canada to travel trade and media in each market.
A group of five people stand together in front of a presentation about Atlantic Canada.