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Showcasing Nova Scotia at Atlantic Canada Showcase 2025

Nova Scotia made a sweet and lasting impression at Atlantic Canada Showcase in Saint John. From branded lattes to local ice cream flavours, sellers and buyers were treated to a taste of what to expect in Nova Scotia when we welcome industry for Atlantic Canada Showcase 2027!
Delegates from Nova Scotia for the Atlantic Canada Showcase 2025.

Webinar: Digital Brand Identity on a Budget

Join us November 6 and learn how to build a professional brand identity without breaking the bank. Discover how to use Canva's free and affordable tools to create consistent colors, fonts, and templates that make your tourism business stand out online and attract more visitors in 2025.
Webinar graphic for Digital Branding Identity on a Budget.

Fall 2025 Advertising Campaigns

See our campaigns to help travellers discover vibrant landscapes, rich history, and unforgettable experiences in the heart of Canada’s East Coast this autumn.
A group stand inside a house with walls made of pumpkins and a roof made of straw.

New Tourism Sector Strategy Released

The Nova Scotia Tourism Sector Strategic Plan, released today, September 24, creates a five-year vision for sustainable, year-round tourism growth in the province.

“Tourism is a vital part of our economy, and this sector strategic plan will help the industry thrive and strengthen Nova Scotia’s position as a world-class destination,” said Dave Ritcey, Minister of Communities, Culture, Tourism and Heritage. “It is a collective effort to grow a sustainable, resilient and inclusive tourism sector that benefits people across the province.”