Nova Scotia Launches First Winter Marketing Campaign in Atlantic Canada

Nova Scotia's tourism industry began to rebound in July and August as border restrictions eased and people grew more comfortable travelling.
While visitation and accommodation bookings continue to be well below pre-pandemic levels, the industry is showing strong signs of recovery. Accommodation operators report 513,000 room nights sold in July and August, an increase of 82 per cent compared with the same months in 2020. During July and August, Nova Scotia welcomed 364,800 visitors.
Legislation introduced today, October 29, will support efforts to promote Nova Scotia as a top-tier destination for visitors from around the world.
The Tourism Nova Scotia Dissolution Act transitions Tourism Nova Scotia from a Crown corporation to a division of the Department of Communities, Culture, Tourism and Heritage.